and one of the key figures in that history is john madden. madden led the oakland raiders to super bowl history and was inducted into the profootball hall of fame. in 1994 when madden was in the middle of a broadcasting career that lasted nearly 30 years, dennis richmond had a chance to talk to him about madden's time in football. >> john madden is many things to many people. but to the real raider fans, the oakland raider fans. john madden will always be coach madden. >> you will never see a better game than this one i'm sure you will agree. >> i was 32 years old when davis named he head coach. >> that was a time according to madden when winning or losing did not include lawyers just the assistant coaches, the players and madden. >> he was able to keep his shirt tail in the wind. >> why did you have a tag. >> it was probably something they told me to do. they said everybody has a pass and they gave everyone a pass. and you had to wear it and i wore it. i still do on television. they've given me a pass and a credential to get in the game. but